F2P Rocks!

About F2P Rocks! - April 25th

Free-to-play is often attacked in the press, but the fundamental purpose of the business model is almost never mentioned: to deliver more choice to more gamers, and to bring gaming to every person on the planet that owns a smartphone.
F2P Rocks! aims to add balance to the discourse and celebrate the aspects of free-to-play that so rarely get their due: increased consumer choice and a non-monetary barrier to adoption.
F2P Rocks! will take place on April 25th at 18:00 and consist of a 1-hour panel followed by a networking session. Registration is free, but space is limited. The event is being hosted at AdCash’s office: Kentmanni 4, Tallinn.

Speakers

Osma

Osma Ahvenlampi (Metrify)

Osma Ahvenlampi (Metrify)

Osma started building data driven products 15 years ago and moved to free-to-play gaming in 2003. For 9 years, he worked as CTO of Sulake, leading the development and engineering teams for Habbo Hotel, building one of the world’s first free-to-play analytics platforms and nurturing the company’s service-oriented development practice.

Osma is founder and CEO of Metrify.io, an Operational Data Science consultancy company helping consumer businesses understand their customers and apply lessons from free-to-play games and freemium business models to their products and services.

Tuomas

Tuomas Pirinen (Remedy Entertainment)

Tuomas Pirinen (Remedy Entertainment)

19-year veteran of games industry, Tuomas has worked for many of the including Ubisoft, Electronic Arts and Games Workshop, where he worked on franchises such as Need for Speed and Warhammer. He has worked on console, PC, mobile as well as pen-and-paper games. Tuomas is currently the Head of Design at Remedy Entertainment.

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Aki Järvinen (Grand Cru)

Aki Järvinen (Grand Cru)

Aki Järvinen, Ph.D., is a 10+ year game industry veteran. His background is in design, but in recent years Aki has been leading teams in developing state-of-the-art mobile and social games. His credentials include award-winning titles such as Army Attack, and a doctoral dissertation on game design and emotions.

Currently Aki works as Product Lead at Grand Cru, leading development on a new title.

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Eric Benjamin Seufert (Freemium Economics)

Eric Benjamin Seufert (Freemium Economics)

Eric Seufert is a quantitative marketer with a passion for blending real-world problems with large amounts of data, econometric frameworks, and analytical systems. His professional specialty lies in programmatic statistical methods and predictive forecasting for freemium products.

Eric received an undergraduate degree in Finance from the University of Texas at Austin and an MA in Economics from University College London, where he was an Erasmus Mundus scholar. Eric joined Skype immediately out of graduate school and subsequently held marketing and strategy roles at Digital Chocolate and Wooga, where he is now the Head of Marketing. Eric is also the author of Freemium Economics, published by Elsevier in 2014.

Originally from Texas, Eric currently lives in Berlin. In his spare time, Eric enjoys traveling and writing.

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Mika Porspakka (Rovio)

Mika Porspakka (Rovio)

Mika started in games industry in 2005 and has worked in various creative, managerial and product roles since then. An alumnus of Digital Chocolate and Mr. Goodliving, he’s currently an Executive Producer at Rovio.
Mika has been part of the mobile games industry from Java games to the gold rush for iPhone AppStore, and witnessed the rise of Free-to-play on Facebook and the move to mobile platforms. He has worked with brands and games such as South Park, 24, Army Attack, Crazy Penguin Wars and Bad Piggies.
Mika has a background in demoscene, architectural design and web development.

Sponsors

Contact us

F2P Rocks! is being organized jointly by Mobile Dev Memo and Gamefounders.

F2P Rocks! is part of the official agenda of the Tallinn ICT Week. The event will take place at the office of AdCash (Kentmanni 4) at 18:00 on Friday, April 25th. Registration is required but free; register here.

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